ÉTICOS

Éticos approached me at the very beginning of their journey, looking to create a compelling crowdfunding film to launch their innovative product: a 100% natural deodorant with active ingredients and plastic-free refills. Alongside the campaign video, they needed presentation visuals, photography, and social-first content—yet were working with the lean budget that comes with an early-stage start-up.

Together, we crafted a strategy that maximized creativity while staying resourceful, and I assembled a dedicated team to bring their story to life. The campaign became the foundation of their brand’s momentum, and today Éticos proudly appears in Harper’s Bazaar, Vogue, and Numéro.